Privacy Notice

Sea Colony is concerned about privacy issues and wants you to be familiar with how we collect, use and disclose information. This Privacy Notice describes our practices concerning information we collect through: websites we operate from which you are accessing this Privacy Notice (the "Websites"), any software applications we make available for use on or through computers and mobile devices (the "Apps"), and social media pages we control from which you are accessing this Privacy Notice (our "Social Media Pages"), (collectively, including the Websites, Apps and Social Media Pages, the "Services"). This Privacy Notice also applies to our offline collection of information. The information you provide helps us operate effectively and provide you with premium hospitality products, services and experiences.

Our privacy practices may vary among the countries in which we operate to reflect local practices and legal requirements. Please read the following to learn more about our privacy practices.

Your Acceptance of Our Privacy Notice: By using the Services, you accept the terms of this Privacy Notice and the ways we may use your information. If you do not accept this Notice's terms, please do not continue to use the Services.

What Information is Collected and How Is It Collected?

1. We may collect personal information (information that identifies you or relates to you as an identifiable person) about you such as your:

Name
Postal address (including billing and shipping addresses)
Telephone number
Email address
Credit or debit card number
Financial information
Stay, trip, product, service or related information
Communication, product, service or other customer preferences
Social media account ID or profile picture
Special needs or conditions that may impact your stay
Demographic information
IP address

We may collect information from you when you interact with us such as when you:

Register for a product or service or make a reservation
Contact us with a question or request, including by use of any Website chat features
Use our Services
Make a payment for a product or service
Stay at a rental property
Provide a testimonial or story, or submit a review or comment
Participate in a competition, promotional activity or sweepstakes
"Like", "Follow" or otherwise connect with or post to one of our Social Media Pages
Provide services to us (for example, as a vendor or contractor)

2. Other Information We Collect about you:

Cookies: This Website uses "cookies". By using this Website and agreeing to this Notice, you consent to our use of cookies in accordance with this Notice's terms. Cookies are small text files this Website sends to your computer for record-keeping purposes and this information is stored in a file on your computer's hard drive. Cookies make web surfing and browsing easier for you by saving your preferences so we can use them to improve your next visit to this Website.

One purpose of cookies is to simplify the use of the Website. A cookie may save a user's login details for example, so the user does not need to login every time. Cookies, by themselves, do not provide us with your personal information.

Cookies may be either "persistent" or "temporary" (or "session") cookies. A persistent cookie retains user preferences for a particular Website allowing them to be used in future browsing sessions and remains valid until its set expiry date (unless previously deleted by the user). A temporary cookie expires at the end of the user session, when the web browser is closed.

Cookies are also used for statistical or marketing purposes, to determine how the Website is used. These cookies are provided by us as well as third parties (e.g., advertising partners). While we do not control or have access to the advertiser cookies we do permit them to be used on this Website to facilitate tailored advertising and to monitor patterns of buying specific goods or interest in - for example, holidays or hobbies. These cookies run advertisements tailored to users based on their online buying habits.

Google Analytics: We use Google Analytics to help us better understand how visitors use this Website. The information generated by the Google Analytics cookie about your Website use is transmitted to and stored by Google. If you do not want your activity on this Website to be tracked by Google Analytics, you may opt out by using this link: http://tools.google.com/dlpage/gaoptout?hl=en

Pixels, Beacons: We or third party ad servers may use invisible pixels or beacons on this Website to count how many users visit certain pages. This information is collected and reported in the aggregate. We may use this information to improve our marketing programs and content, and to target advertisements at this Website and/or on other sites.

From Other Sources: We may receive your personal information from other sources, such as public databases; joint marketing partners; data firms; social media platforms; from people with whom you are friends or otherwise connected on social media platforms, as well as from other third parties.

Mobile Devices: When you use or access our Services from a mobile device, we may collect information such as your unique device ID and your location information. If you download and use an App, we and our service providers may track and collect data in connection with the App in accordance with this Privacy Notice and any additional notice posted for that App.

How Do We Use Your Information?

The information we collect from you helps us to identify ways we can continue to serve you in the best way possible and provide you with personalized products and services that suit your lifestyle. We use personal information for the following purposes:

To respond to your inquiries and fulfill your requests, such as to send you newsletters.

To send administrative information to you, for example, information about the Services or an event you are attending and changes to our terms, conditions, and policies.

To complete and fulfill any transactions or requests for services, for example, to process your payments or a vacation rental booking, communicate with you regarding your transaction and provide you with related customer service.

To send you marketing communications we believe may interest you via postal mail, email or phone.

To personalize your experience on the Services by presenting products and offers tailored to you.

To allow you to participate in sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these rules carefully.

To facilitate social sharing functionality.

For our business purposes, such as data analysis, audits, fraud monitoring and prevention, internal quality assurance, developing new products, enhancing, improving or modifying our Services, identifying usage trends, auditing use and functionality of our Services, determining the effectiveness of our promotional campaigns and operating and expanding our business activities.

As we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our Affiliates; (f) to protect our rights, interests, privacy, safety or property, and/or that of our Affiliates, owners, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

We may also aggregate and/or anonymize personal information for research, to improve our products and services; and for other business purposes.

How Do We Disclose Your Information?

Your information may be disclosed as follows:

Affiliates: To other Sea Colony businesses (our "Affiliates") which may jointly use the personal information for the purposes described in this Privacy Notice.

Vendors and Service Providers: We may disclose your information to vendors and service providers we retain in connection with our business such as: travel services companies, financial services companies, property owners' associations, vacation insurance companies, website hosting, data analysis, payment processing, order fulfillment, information technology and related infrastructure provision, customer service, email delivery, credit card processing, tax and financial advisers, legal advisers, accountants or auditing services.

Message Boards: We may make reviews, message boards, blogs, and other such user-generated content facilities available to users. Any information disclosed in these areas becomes public information and you should always be careful when deciding to disclose your personal information. We are not responsible for privacy practices of other users including website operators to whom you provide information.

Disclosure Permitted by Law: We may disclose your personal information to law enforcement authorities, government or public agencies or officials, regulators, and/or to any other person or entity having appropriate legal authority or justification for receipt of your information, if we believe we are required or permitted to do so by law or legal process, to respond to claims, or to protect our rights, interests, privacy, property or safety, and/or that of our Affiliates, owners, you or others.

Anonymized/Aggregated Information: Because aggregated or anonymized information does not personally identify you, we may use it for any purpose. If we combine anonymized or aggregated data with personal information, we will treat the combined information as personal information according to this Privacy Notice.

How Do We Safeguard Your Information?

Security of Your Information: We will take reasonable steps to protect the information you provide us from loss, misuse and unauthorized access, disclosure, alteration and destruction. We have implemented appropriate physical, electronic and managerial procedures to help safeguard and secure your information from loss, misuse, unauthorized access or disclosure, alteration or destruction. Unfortunately no security system is 100% secure, thus we cannot ensure the security of information you provide to us via the Services.

Other Important Information

Information Provided on Someone Else's Behalf: If you provide us with information about someone else, please ensure you have the person's permission to do so for the purposes detailed in this Privacy Notice.

Links to Websites: The Services may have links to other websites not operated by us; we have no control over how these websites may collect your information. You should read the privacy notices on those other websites before you submit your information through them.

Social Media Sites: Please note that we are not responsible for the collection, usage and disclosure policies and practices (including data security) of other organizations, such as Facebook, Apple, Google, Microsoft, RIM or any other app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer, including any personal information you disclose to other organizations through or in connection with the Apps or our Social Media Pages.

Changes to Our Privacy Notice: From time to time we may revise this Privacy Notice and/or use personal information for new, unanticipated uses not previously disclosed herein to meet changes in the regulatory or business environment, or to satisfy the needs of our customers and service providers. Updated and date stamped versions will be posted on the Services.

Minors: We do not knowingly collect, maintain or use personal information from children under 18 years of age, and no part of the Services is directed to individuals under the age of 18.

International Transfers. As an Affiliate of an international company, we may, subject to applicable law, transfer your information to our Affiliates or selected third parties where information protection standards may differ. For example, your information may be stored on servers located in other jurisdictions. We will take steps to help protect your information if it is transferred.

Retention Period. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Notice unless a longer retention period is required or permitted by law.

Choices and Contact Us with Your Questions

Marketing: We may contact you by email, phone or postal mail with information about products or services offered by Sea Colony or a third party that may be of interest to you. You can opt-out at any time by:

Using the unsubscribe function in the email you receive from us; or

Contacting us at webmaster@seacolony.com if you do not wish to receive further direct marketing from us about Sea Colony products or services.

"Do Not Track" Browser Settings: At this time, we do not respond to browser 'do not track' signals, as we await the work of interested stakeholders and others to develop standards for how such signals should be interpreted. Third parties, including our service providers, may collect information about your online activities over time and across different websites, including when you visit our Website. You can learn about how to exercise choice regarding the collection of information about your online activities over time and across third-party websites or online services by visiting www.aboutads.info and www.networkadvertising.org.

Access to Information We Hold about You: If you would like to access, obtain copies, update, correct or request that we suppress or delete any of the information we hold about you or if you require further information from us about how we use your information please contact us at webmaster@seacolony.com. In some jurisdictions, you may be charged a reasonable fee for access to your information.

Notice to California Residents

If you are a California resident, California Civil Code Section 1798.83 allows you to request information regarding the disclosure of your personal information by us to third parties for the third parties' direct marketing purposes. With respect to these entities, this Notice applies only to their activities within the State of California. To make such a request, please contact us at webmaster@seacolony.com.

Contact Information

If after reviewing this Notice, you have any questions or privacy concerns please send an email to webmaster@seacolony.com or send a letter to:

Sea Colony Bethany Beach
PO Box 480
Bethany Beach, DE 19930
Attention: WEB Master

Effective Date: April 12, 2016
Last Updated Date: April 16, 2016